In general
Your privacy is important to us. In order to protect your privacy better, in this policy we describe how we collect, deal with and use the data which we collect about your behaviour on our website.
At the same time, we inform you about the choices you can make with regard to how your data is collected and used. In order to make this message easily accessible, we make it available on our website and at any time when personally identifiable information may be requested.
What is personal data?
Personal data is all kinds of information that to some extent can be attributed to you. When you use this website, we collect and process several such pieces of information. This happens for instance when you access general content through one of the following actions:
Why do we collect personal data?
We only collect the personal data which you provide voluntarily on our website, or which you otherwise give us your consent to collect. We collect personal data:
Which personal data do we collect?
As far as you provide us with your explicit consent and enter your own information, we process the following types of personal data:
How do we collect you personal data?
We collect your personal data through our website and third party software. We collect your personal data through forms on our website, and through the use of cookies that collect data about your behaviour. Cookies are small text files containing a series of characters that uniquely identify a browser. Most browsers are initially set to accept cookies. You may, however, be able to change your browser settings to make your browser refuse third-party cookies or specify when a third-party cookie is sent. If you would like to learn more about cookies and their working, you can visit www.allaboutcookies.org.
In addition to the personal data that we collect through our website we also use a range of different third-party software to collect data on this website. Below we have described the different types of third-party software used on our website:
Google Analytics gives us access to your behaviour on our website; Google Analytics collects data through the use of cookies. These cookies collect information about your use of our website, including your IP address to track your behaviour. We also use Google Analytics in our marketing, which is why you may experience more dynamic advertisements after a visit to our website.
We use the email client Active Campaign to send out newsletters and offers to our customers. Through Active Campaign we’re gathering email addresses, IP addresses and time stamps that are used to deliver relevant newsletters.
We use Facebook Pixels to be able to improve the advertisements for visitors to our website who also have a Facebook profile. Through Facebook Pixels we collect data about your behaviour on our website. Data concerning your use of the website, which advertisements you receive and eventually click on, your geographic location, IP address, etc. are passed on to third parties as far as you provide us with your explicit consent and enter your own information.
How long is personal data stored on the website?
Your personal data will be stored for as long as necessary. This means that when your personal data is no longer relevant for us to keep, it will automatically be deleted in a secure manner. There is a possibility that we may process your data for statistical purposes, but in this case your data will always be anonymised.
How can you access the personal data which we collect about you?
You have the right to be informed about which personal data we process about you. You can also object to the use of information at any time if it is no longer necessary for us to keep your data. Below we have specified how you can do this:
You always have the option to ask us for a copy of the personal data we hold about you. Should you discover an error or outdated information, you also have the option to ask us for any corrections. If you no longer wish to store your personal data with us, you have the right to request that your personal data be deleted. This can, however, only be done if it is no longer necessary for us to keep your data.
If you no longer wish to receive email marketing from us, you have the right to withdraw you consent. However, please note that this form of communication does not include administrative messages such as order confirmations or emails concerning account settings – including password changes and subsequent follow-up messages.
How do we secure your personal information?
We treat your data with care. This means that we are committed to preventing disclosure, unauthorised access or alternative processing of our customers’ personal data collected on this website.
Jyllandsgaarden
Frederiksgade 72b, 1.
8000 Aarhus C